Job Description

Our Mission:
We aspire to make fitness simple, accessible, and convenient to empower all people to change their lives

Values:
Respect & Integrity You are honest and ethical, and demand the same from others

Accountability You demand accountability from yourself and others; you seek constructive feedback and openly provide feedback to others

Results Focused You consistently look to add value

Continuous Improvement You learn from successes and failures and implement improvement based on those learnings

What You’ll Love About Us:

Who We Are: https://youtu.be/smZrTVZ2bj0
Health Benefits: Bodybuilding.com provides comprehensive medical, dental, wellness, and vision plans for you and your family
Financial and Savings Programs: Whether it’s flexible spending or competitive retirement plans, we work with you to capitalize on total compensation now and into the future
Work-Life balance and more: To ensure work-life balance, we offer paid and volunteer time off, access to discounts, and an amazing onsite fitness center
Global Diversity, Inclusion, and Belonging: We fully embrace and advance a diverse, inclusive global workforce with a culture of belonging that leverages the backgrounds of all to cultivate a higher performing organization
Check out Careers YouTube Page: https://www.youtube.com/channel/UC5aqJSIWQHtO65LVUz3OzYA
Stay up to date with the most current info at Bodybuilding.com HQ; follow us on LinkedIn: https://www.linkedin.com/company/bodybuilding-com/

Based in: Remote
Reports to: Vice President of Marketing and Brand
Compensation: $100,000 - $120,000 + Benefits *Compensation is dependent on experience
Role Type: Full time / Perm
Summary:
Looking for an experienced email marketer to lead the strategy and execution of our email marketing programs to drive awareness, engagement, and customer acquisition. The ideal candidate is both technical and strategic: confident in building complex campaigns in a marketing automation system, as well as developing strategy and seeing campaigns through to execution, analysis, and optimization. The Manager, Email Marketing is a talented and collaborative problem solver who creatively and continuously improves the way we execute campaigns. Analytical acumen, project management skills, and a desire to quickly test and learn are critical to successfully drive the program forward. You will develop a holistic email marketing strategy that optimizes the prospect journey, promotes email best practices, and drives profitable lead generation.
What you’ll do
  • Use marketing automation platform to set up email campaigns to educate, nurture, and convert prospects
  • Plan, design, and execute lifecycle marketing tests to uncover opportunities for driving increased campaign engagement and conversion
  • Craft high-conversion email campaigns from strategy development through to segmentation, execution, reporting, and analysis
  • Develop and implement a plan to grow our prospect database, improve email KPIs, and actively manage email calendar and prospect list health
  • Optimize website email capture. Continually propose, execute and evaluate methods to drive the acquisition of high-quality emails
  • Ensure campaigns are properly tracked, and analyze and report out on performance
  • Methodically Test and identify best performing content, creative, and messages for each audience, measure performance, identify levers for improvement and opportunities to optimize ROI
  • Stay current on product features, benefits, and be able to communicate them clearly to the market
  • Support ad-hoc marketing campaigns as email expert to drive revenue generation, product adoption, and brand awareness
  • Collaborate closely with content and merchandise teams in order to promote key content and items at the right times
  • Work with creative team on email asset needs, from jira ticket creation to creative approval
  • Work closely with Email Developer to ensure emails are correctly built and reflect the key messages
Qualifications
  • You have 6 years of experience in marketing, with a minimum of 3 years focused on CRM or Lifecycle, Engagement, Retention, or Email Marketing
  • Excellent communication, collaboration, project management, organizational, and time management skills are essential
  • Experience coaching, mentoring and developing team members, including overseeing new employee onboarding, providing career development planning and opportunities for growth
  • Expertise building marketing automation campaigns with major email marketing automation software is required (Marketo, Braze, Pardot, Hubspot, Salesforce Marketing Cloud or similar platform)
  • You are comfortable modifying and updating HTML and CSS email templates to create new or update existing campaigns
  • Solid understanding of email fundamentals: CAN-SPAM, list management, deliverability, segmentation, KPIs
  • Competent in direct marketing best practices including contact strategies, designing A/B testing, customer segmentation, and analytics
  • In-depth understanding of database marketing and ability to use data to build marketing plans and to analyze a channel’s effectiveness
  • Experience in Google Analytics, Excel, SQL, Tableau, Stensul
  • Interest in weight lifting and workout supplements is a plus
Bodybuilding.com is the world’s largest online sports nutrition retailer, offering its visitors over 12,000 products, over 25,000 articles, 9,000 plus videos, and a robust social network with over 1.5 million members all designed to help our visitors achieve their health, fitness and appearance goals! Employees have ranked us as one of Idaho’s Best Places to Work for 4 straight years!
Bodybuilding.com is an Equal Opportunity Employer. The above information has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to this job.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

Apply Online