Job Description

Private Brand Manager - Marketing and Strategy

Respect & Integrity You are honest and ethical, and demand the same from others

Accountability You demand accountability from yourself and others; you seek constructive feedback and openly provide feedback to others

Results Focused You consistently look to add value

Continuous Improvement You learn from successes and failures, and impalement improvement based on those learnings

What You’ll Love About Us:
  • Who We Are:
  • Health Benefits: provides comprehensive medical, dental, wellness, and vision plans for you and your family
  • Financial and Savings Programs: Whether it’s flexible spending or competitive retirement plans, we work with you to capitalize on total compensation now and into the future
  • Work-Life balance and more: To ensure work-life balance, we offer paid and volunteer time off, access to discounts and an amazing onsite fitness center
  • Global Diversity, Inclusion, and Belonging: We fully embrace and advance a diverse, inclusive global workforce with a culture of belonging that leverages the backgrounds of all to cultivate a higher performing organization
  • Check out Careers YouTube Page:
  • Stay up to date with the most current info at HQ; follow us on LinkedIn:
  • Our Mission:
We are your fitness community empowering personalized solutions to transform your life.
Who are you?
  • The ideal candidate should be passionate about working for our customer to develop products that help them to achieve their fitness goals.
  • You should excel in both strategic thinking and tactical execution, as responsibilities range from creating business plans to initiating new product development.
  • Product Development Team members at source, develop, and bring to market our industry-leading private label sports nutrition supplements, workout apparel and equipment. We are growing and are looking for someone skilled in Brand and Product Management. The right person for the job will take pride in developing the absolute best products to meet our customer’s needs and help them to achieve their goals. Collaboration and communication skills are key, as the role requires inputs from every team at including Senior Leadership, Category Management, Marketing, Compliance and Creative. This important leader will identify categories to highlight opportunities for Product development with focus on both innovation and renovation that widens the gap between Private Brands and competitors and increases differentiation.
A Day In The Life:
  • Be a leader and point of contact for the vision and strategy for’s Signature brand, driving brand innovation for new products and communications to market.
  • Partner closely with cross-functional teams (Marketing, Category Management, Sourcing, Supply Chain and Finance) to drive go-to-market strategy, brand growth initiatives, and product launches. This includes leading the development of selling stories and marketing materials that translate our portfolio into actions that showcase the Signature brand on and external channels.
  • Coordinate and execute brand strategy based on trend and customer needs, working collaboratively with Marketing, Category Team, Merchandising, and outside agency partners as necessary.
  • -Leverage data to create and understand consumer profile and customer trends
  • -Ensure brand strategy is translated into packaging, marketing and merchandising tactics, working
  • -Partner closely with cross-functional teams to develop and execute go-to-market strategy
  • -including leading the development of selling stories and marketing materials
  • -Develop creative ways to drive new-to-file
  • -Provide creative direction for photoshoots and Marketing assets
  • -Develop strategy for bringing "Community" brand to market (how to involve customers, branding, etc.)
  • -Be the lead point of contact for fielding communications around the "Community" brand
  • -Submit & Manage Marketing Jira tickets
  • 5+ years of Sports nutrition, vitamins & supplements buying or product development experience
  • Natural relationship builder: you know how to communicate and interact with buying, logistics, design, product registration, legal, compliance, and vendors in a professional, positive and proactive manner
  • Proven ability (through examples) to negotiate effectively
  • Highly organized and deadline driven: you can manage multiple projects to on-time and in-budget completion
  • Understanding of startup and retail dynamics: you possess an innate sense of urgency
  • Energized by team environments! is an Equal Opportunity Employer. The above information has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to this job.

Application Instructions

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