Job Description

Description

Position Location: Boise, ID

Remote Options: No

Position Overview:

The Email Marketing Lead will be responsible for developing and coding dynamic, complex, and error-free emails that successfully render across all clients, browsers and devices. This role will assist in gathering and analyzing data to drive strategy around promotional broadcast campaigns as well as lifecycle and retention efforts. They will also be expected to consistently find new opportunities across both email and mobile app communication to increase the efficiency and dynamic nature of all customer communications, utilizing data within the user profile to leverage relevant personalization whenever possible. The person in this role will also collaborate with teams to identify opportunities for creating A/B tests and providing relevant post-test analysis. This role will also work with third-party platforms, integrating tools and technology into the ESP to deliver a best-in-class inbox experience.

Our Mission:

To help people change their life and become their best self!

Roles and Responsibilities:

  • Create and maintain error-free, complex and customized emails that render across all email clients and browsers
  • Test all stages of an email campaign’s development from concept, to build, to deployment within an enterprise level email platform, providing clear and actionable results
  • Oversee email marketing strategies, campaigns and projects with oversight.
  • Effectively drive retention marketing business outcomes, including email and mobile initiatives.
  • Identify and develop new email opportunities to increase engagement and traffic, and customer lifetime value.
  • Review metrics on a daily, weekly and monthly basis and identify quick win performance enhancements.
  • Day to day management of email campaigns including but not limited to editing messages, leading design and copy reviews, structuring A/B testing, scheduling deliveries, and reporting on results.
  • Work with team to construct and circulate deployment calendar.
  • Utilize ESP and web analytics provider reporting tools to gather and analyze results.
  • Proofread emails for clarity, grammar, and spelling.

Knowledge, Skills, and Abilities:

  • Knowledge of Adobe Suite, Sketch and Responsive Design
  • Familiar with email-specific languages like RPL, Zephyr, Handlebars, JavaScript, AMPscript, etc.
  • Effective handling of multiple assignments in a fast-moving and deadline-driven environment
  • Strong interest in using data to drive strategy that achieves departmental and business KPIs while providing exceptional inbox experience to subscribers
  • Creative, analytical and thoughtful thinker – constantly driven to test new ideas and work towards validating results.
  • Solid understanding and experience with audience segmentation, outlining customer journeys and relating to email marketing strategies.
  • Passion for customer-centric marketing and strong interest in leveraging data to achieve business outcomes

Education and Experience:

  • Minimum of 2 years in email marketing, working within an enterprise level email platform or other marketing automation tool preferred.
  • Solid understanding of retail and e-commerce business required.
  • HTML/CSS proficiency. Experience with adaptive and responsive coding optimization for email

Values:

Respect & Integrity …You are honest and ethical, and demand the same from others

Accountability …You demand accountability from yourself and others, you seek constructive feedback and openly provide feedback to others

Results Focused …You consistently look to add value

Continuous Improvement …You learn from successes and failures, and impalement improvement bases on those learnings

What You’ll Love About Us:

  • Who We Are: https://youtu.be/smZrTVZ2bj0
  • Health Benefits: Bodybuilding.com provides comprehensive medical, dental, wellness, and vision plans for you and your family
  • Financial and Savings Programs: Whether it’s flexible spending or competitive retirement plans, we work with you to capitalize on total compensation now and into the future
  • Work Life balance and more: To make sure of work-life balance, we offer paid and volunteer time off, and access to discounts and an amazing onsite fitness center
  • Global Diversity, Inclusion, and Belonging: We fully embrace and advance a diverse, inclusive global workforce with a culture of belonging that leverages the backgrounds of all to cultivate a higher performing organization
  • Check out Careers YouTube Page: https://www.youtube.com/channel/UC5aqJSIWQHtO65LVUz3OzYA
  • Stay up to date with the most current info at Bodybuilding.com HQ, follow us on LinkedIn https://www.linkedin.com/company/bodybuilding-com/

Bodybuilding.com is the world’s largest online sports nutrition retailer, offering its visitors over 12,000 products, over 25,000 articles, 9,000 plus videos and a robust social network with over 1.5 million members all designed to help our visitors achieve their health, fitness and appearance goals!

Bodybuilding.com is an Equal Opportunity Employer. The above information has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to this job.

Values:

Respect & Integrity …You are honest and ethical, and demand the same from others

Accountability …You demand accountability from yourself and others, you seek constructive feedback and openly provide feedback to others

Results Focused …You consistently look to add value

Continuous Improvement …You learn from successes and failures, and implement improvement based on that gained knowledge.

What You’ll Love About Us:

  • Who We Are: https://youtu.be/smZrTVZ2bj0
  • Health Benefits: Bodybuilding.com provides comprehensive medical, dental, wellness, and vision plans for you and your family
  • Financial and Savings Programs: Whether it’s flexible spending or competitive retirement plans, we work with you to capitalize on total compensation now and into the future
  • Work Life balance and more: To make sure of work-life balance, we offer paid and volunteer time off, and access to discounts and an amazing onsite fitness center
  • Global Diversity, Inclusion, and Belonging: We fully embrace and advance a diverse, inclusive global workforce with a culture of belonging that leverages the backgrounds of all to cultivate a higher performing organization
  • Check out Careers YouTube Page: https://www.youtube.com/channel/UC5aqJSIWQHtO65LVUz3OzYA
  • Stay up to date with the most current info at Bodybuilding.com HQ, follow us on LinkedIn https://www.linkedin.com/company/bodybuilding-com/

Bodybuilding.com is the world’s largest online sports nutrition retailer, offering its visitors over 12,000 products, over 25,000 articles, 9,000 plus videos and a robust social network with over 1.5 million members all designed to help our visitors achieve their health, fitness and appearance goals!

Bodybuilding.com is an Equal Opportunity Employer. The above information has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to this job.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

Apply Online