Job Description

Our Mission:
We are Bodybuilding.com. Your fitness community, empowering personalized solutions to transform your life.

Values:

Respect & Integrity You are honest and ethical, and demand the same from others

Accountability You demand accountability from yourself and others; you seek constructive feedback and openly provide feedback to others

Results Focused You consistently look to add value

Continuous Improvement You learn from successes and failures, and implement improvement based on those learnings

What You’ll Love About Us:

Who We Are : https://youtu.be/smZrTVZ2bj0
  • Health Benefits: Bodybuilding.com provides comprehensive medical, dental, wellness, and vision plans for you and your family
  • Financial and Savings Programs: Whether it’s flexible spending or competitive retirement plans, we work with you to capitalize on total compensation now and into the future
  • Work-Life balance and more: To ensure work-life balance, we offer paid and volunteer time off, access to discounts and an amazing onsite fitness center
  • Global Diversity, Inclusion, and Belonging: We fully embrace and advance a diverse, inclusive global workforce with a culture of belonging that leverages the backgrounds of all to cultivate a higher performing organization
  • Check out Careers YouTube Page: https://www.youtube.com/channel/UC5aqJSIWQHtO65LVUz3OzYA
  • Stay up to date with the most current info at Bodybuilding.com HQ; follow us on LinkedIn: https://www.linkedin.com/company/bodybuilding-com/

Summary:
The Manager, Customer Acquisition will own the growth and retention strategies. Responsibilities will include development, execution, and optimization of integrated acquisition, retention and win-back campaigns to drive growth. The Manager will also focus on keeping customers engaged and active across all touch-points, with the intention of optimizing LTV. Responsibilities will include managing paid social, search, affiliate and other growth marketing platforms. This is a unique chance to help shape a vital community and loyal brand following using data-driven strategy and tactics.

Responsibilities:
· Understand the position of our brand and develop an in-depth understanding of the user to inform strategy that drives LTV and other established KPIs
· Develop highly efficient performance driven media plans that effectively promote our brands, content and membership platforms.
· Work collaboratively with the Senior Director of Marketing and Growth to develop integrated marketing strategies and plans for key tentpoles and initiatives.
· Collaborate with the creative team to prepare all aspects of executing the paid media campaigns from brief writing to copy correction.
· Collaborate with content and merchandising teams to promote the right products at the right time
· Lead the strategy, execution, and optimization of acquisition marketing efforts across multiple channels (e.g., SEM, SEO, display, social), and manage our marketing agency.

Experience & Education
· Bachelor's Degree - all backgrounds encouraged. Analytics backgrounds strongly preferred.
· 6-8 years experience
· Required: Google Analytics, SEO, fluency with various BI tools and platform integrations
· Analyze user behavior and performance by product, geography, platform, programming, and other factors to understand usage, LTV, and churn.
· Establish and conduct tests for new strategies to keep customers engaged or win them back following inactivity or churn.
· Report out on overall acquisition, engagement and retention rates (and key drivers) to stakeholders and senior leaders.
· Partner with Research & Analytics team to build and refine dashboard and analyze campaign performance.
· Interest in weight lifting and workout supplements is a plus

Bodybuilding.com is the world’s largest online sports nutrition retailer, offering its visitors over 12,000 products, over 25,000 articles, 9,000 plus videos and a robust social network with over 1.5 million members all designed to help our visitors achieve their health, fitness and appearance goals! Employees have ranked us as one of Idaho’s Best Places to Work for 4 straight years!

Bodybuilding.com is an Equal Opportunity Employer. The above information has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to this job.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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