Job Description


Role: Acquisition Marketing Manager

Position Location: Boise, ID
Remote Options: No

Our Mission:

We aspire to make fitness simple, accessible and convenient to empower all people to change their lives

Job Summary:

The Acquisition Marketing Manager will create, manage, report, and optimize search engine marketing campaigns (SEM), product listing ads (PLA), and product feeds using Google Ads, Google Merchant Center, Microsoft Advertising, Display, Social Digital Campaign and Microsoft Merchant Center to reach revenue, store traffic, and ROI targets. The Acquisition Marketing Manager will create, manage, report, and optimize mobile app acquisition campaigns using Bodybuilding’s tracking through MMPs and various mobile partner networks.

Roles and Responsibilities:

  • Manage all SEM, PLA, Mobile App, Display and Social Digital Campaigns and Programmatic campaigns and will assist in managing existing agencies as well.
  • Continuously test various ad copy, keywords, campaign structures, bidding styles, ad types, product feed changes, new features, and creative assets
  • Provide in-depth reporting and analysis for all active marketing channels, campaigns, and tests
  • Ensure is submitting strong product feeds to Google, Bing, & Facebook
  • Conduct weekly calls with strategic partners, agencies, consultants, and/or third parties
  • Keep the SEM, PLA, Mobile App, Display. Social Digital Campaigns and App Acquisition campaigns up to industry best practices
  • Provide weekly performance updates to the Associate Director of Retail, Pricing and Promotions
  • Participate in pilot, alpha, and beta tests offered by strategic partners to drive future success.
  • Monitor mobile ad network performance for fraudulent activity
  • Resolve policy violations and ad disapprovals across Google & Bing platforms
  • Provide daily, weekly, and monthly promotion visibility through SEM, PLA and Social Channels
  • Ensure that all ad copy is relevant SEM
  • Manage large multi-channel budgets by tracking daily, weekly, monthly, quarterly, and yearly ad spend
  • Utilize strategic partnerships to maximize the output of the services they provide
  • Ensure that has full product catalogue coverage in SEM and PLA channels
  • Build out functional reporting in Google Analytics that details performance of multiple attribution types to get a wholesome view of campaign value
  • Work cross-functionally with Key Account Management, Supply Chain, Brand Marketing, Finance, Business Intelligence, Data Warehouse, and International teams

Education and Experience:

  • Ability to analyze large data sets and produce reports
  • Advanced Excel skills
  • Familiarity with SEM, PLA, Display, and Social Digital campaigns and best practices for Ecommerce
  • Familiarity with Mobile App acquisition, partners and tracking (incl. Deeplinking)
  • Possess strong organizational skills, with the ability to manage multiple projects simultaneously
  • Excellent verbal, written, and presentation skills
  • Possess strong business ethics; reliable and dependable
  • Must be a cooperative team player with the ability to work independently
  • Bachelor’s Degree in Marketing or Business preferred
  • 2-3 years experience managing PLA/SEM/Social campaigns using engine interfaces; Google Ads Editor, and Microsoft Advertising Editor preferred
  • 1- 2 years of marketing experience (or equivalent education)
  • Experience with keyword research, campaign construction, daily optimization, test plan construction, and in-depth analysis is preferred
  • Understanding mobile app acquisition industry preferred
  • Experience managing multiple product feeds preferred
  • Experience with Google Analytics is preferred
  • Display marketing experience a plus
  • Health Supplement Industry experience a plus


Respect & Integrity …You are honest and ethical, and demand the same from others

Accountability …You demand accountability from yourself and others, you seek constructive feedback and openly provide feedback to others

Results Focused …You consistently look to add value

Continuous Improvement …You learn from successes and failures, and implement improvements based on that gained knowledge

What You’ll Love About Us:

  • Who We Are:
  • Health Benefits: provides comprehensive medical, dental, wellness, and vision plans for you and your family
  • Financial and Savings Programs: Whether it’s flexible spending or competitive retirement plans, we work with you to capitalize on total compensation now and into the future
  • Work Life balance and more: To make sure of work-life balance, we offer paid and volunteer time off, and access to discounts and an amazing onsite fitness center
  • Global Diversity, Inclusion, and Belonging: We fully embrace and advance a diverse, inclusive global workforce with a culture of belonging that leverages the backgrounds of all to cultivate a higher performing organization
  • Check out Careers YouTube Page:
  • Stay up to date with the most current info at HQ, follow us on LinkedIn is the world’s largest online sports nutrition retailer, offering its visitors over 12,000 products, over 25,000 articles, 9,000 plus videos and a robust social network with over 1.5 million members all designed to help our visitors achieve their health, fitness and appearance goals! is an Equal Opportunity Employer. The above information has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to this job.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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